With the growth of internet the rise of Ecommerce has reached manifolds. Especially India has now become an investor’s haven. Since the growing penetration of internet within India is attracting investors there is a soar in the number of shops online. With the market places shifting online, every product seller is now flooding their products online.
Accelerated Technology revolution
The whole dynamics of shopping has changed with the growing technology. With every vendor trying to enhance the user shopping experience, they are now striving to uncover all touch points that helps them go closer to their customers. The vendors and sellers have made India a hot destination inviting investors by flaunting a rich consumer base backed with technology. Internet enabled devices such as smart phones, tablets and laptops has significantly shot up the ecommerce sector.
Increased Buying Power
With people adopting to the changing trends, they have been able to embrace new lifestyles. With more businesses, growing gigs and smart investments, people are coming out of their closed bubbles and are jumping into the bandwagon. With an increase in spending power, consumers are now less hesitant to explore ecommerce arenas and seamlessly pick their products. Gone are the days when buyers used to go from one store to another in search of the best prices. People are now accustomed to the online platform making it easier to the sellers.
Growing small town shoppers
India, the leading emerging market in the world, has a population desperately looking for access to consumer goods at competitive prices. Not just the metropolitans, smaller towns too are now leveraging the ecommerce shopping. So, with a huge consumer base opening up, the ecommerce is booming. Both the urban and rural areas is contributing to the ecommerce growth. This stands as an important reason to invest in the ecommerce markets of India.
Many Festivals, Many Buys
India is a land of festivals, celebrations and joy. The more festivities, paves the way to more buys. This land of diverse religions, faiths and beliefs has these festivities spread across the year. All festivals are synonymous with crazy shopping. It is a boom time for retailers and because people hardly head to stores these days, online selling is the best option. E-commerce is the now most preferred way of shopping for self and loved ones.
More Payment options
Indian economy largely runs on liquid cash basis. Launch of digital wallets has instilled a level of confidence among consumers and is finding rapid acceptance. With wider acceptance of payment options it has now become easy purchase online within just a few clicks. To capitalize on this popularity, mobile wallets and banks are also flooding users with cashback and discount offers.
Ecommerce is now seeing a phenomenal rise which has made it conducive for investors to make the best investments in the Indian ecommerce.